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FINTECH MOBILE APP

Finance Terminal mobile app

Redefining the financial research Workflow — From Desktop Terminal to Pocket-Sized Powerhouse.

Scope of Work:Mobile UX ArchitectureFinancial Data DesignDesign System
PRODUCTSentieo Mobile App
COMPANYSentieo / Diligent
YEAR2023
ROLELead Product Designer
Finance Terminal Mobile App - Three Screen Mobile Suite
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Sentieo Mobile App: High-density financial research, contextual sub-navigation, and tokenized document search

Project Overview

THE CHALLENGE

Overcoming Information Moats

Financial analysts and portfolio managers deal with an overwhelming "information moat." Historically, the tools required to search through SEC filings, broker research, and earnings transcripts were restricted to powerful desktop terminals. When away from their desks, analysts were forced to rely on clunky PDF viewers and fragmented note-taking apps, leading to "knowledge gaps" and delayed decision-making.

THE SOLUTION

A Professional Research Ecosystem

We designed the Sentieo Mobile App to be a professional-grade research ecosystem. The goal was to translate a high-density data platform into a mobile-first experience that allows users to discover, analyze, and collaborate on financial insights anywhere.

The Intelligent Launchpad: High-Utility Information Architecture

The Home screen was designed as a "command center" to solve the primary analyst pain point: The need for constant, real-time awareness in a fast-moving market. By implementing a modular Widget-Based UI, we prioritized immediate scannability of high-value data points.

REAL-TIME GLOBAL PULSE

The Markets widget provides an instantaneous global pulse, while the Upcoming Earnings section acts as a critical time-management tool, alerting users to live calls and confirmed releases.

UNIFIED DATA FEED

This layout eliminates the need for deep navigation, consolidating disparate data streams—from Starred Watchlists to real-time Social Sentiment (Tweets)—into a single, unified feed for immediate at-a-glance accessibility.

Sentieo Mobile App Intelligent Launchpad Home Screen View
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Intelligent Launchpad: Modular command center with Markets widget, Watchlists, Earnings calendar, and real-time Tweet sentiment

Revolutionizing Research with Fluid Navigation

The "One-Tap" Analyst — Streamlining Deep Financial Research via Persistent Sub-Navigation

The Game Changer: The Contextual Sub-Bottom Bar

The core innovation of this interface is the introduction of a persistent Sub-Bottom Navigation Bar that appears once a specific ticker (e.g., $AAPL) is selected. This feature transformed the app from a simple news reader into a portable terminal.

Contextual Sub-Bottom Navigation Bar Interface
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Persistent Sub-Bottom Navigation: Anchors $AAPL ticker context across Overview, Docs, Financials, and Charts

Design Logic & UX Breakdown

01 — ELIMINATING BACK-AND-FORTH

Instead of a deep hierarchy, we implemented a horizontal sub-navigation layer that sits just above the primary app menu. This allows analysts to toggle between Overview, Docs, Financials, and Charts with a single thumb-tap.

02 — CONTEXTUAL PERSISTENCE

Once an analyst enters a company’s "universe," the ticker remains anchored. The sub-bar ensures that no matter which data set they are looking at—be it a complex chart or a dense 10-K filing—they can pivot to another metric without losing their current research session.

03 — HIGH-VELOCITY WORKFLOWS

By reducing click-depth, we significantly lowered cognitive load. An analyst can verify a price movement in the Overview, jump to Docs to read a press release, and switch to Financials to see balance sheet impact—all within seconds.

04 — VISUAL HIERARCHY

The sub-bar is styled with clear, recognizable icons (Globe for Overview, Spreadsheet for Financials) to facilitate muscle memory, making transitions between different data types feel intuitive rather than technical.

THE IMPACT

This architectural shift moved the user experience from "navigating an app" to "interacting with a dataset." It successfully brought the efficiency of a multi-monitor desktop terminal to the constraints of a 6-inch mobile screen.

Intelligent Search & Discovery

Financial analysts were stuck at their desks because mobile research tools were too clunky. They had to jump between many different apps to see stock prices, read PDFs, and check social media, which made them lose focus and miss important market shifts. My goal was to build a "pocket terminal" that felt as powerful as a desktop but was easy to use on the go.

The "One-Tap" Navigation

  • •I designed a persistent Sub-Bottom Bar that appears once you select a stock.
  • •I wanted to end the constant "back-and-forth" navigation.
  • •Now, once I select a ticker like Apple ($AAPL), I can switch between Overview, Documents, and Financials with one tap without ever leaving that company's view.
Intelligent Search for Company Screen View
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Dual-Search System: Company stock lookup vs Keyword document search interfaces

Intelligent Search & Tokenization

I built a dual-search system to make finding data faster.

I separated the Stock Search from the Keyword Search so the app knows exactly what I'm looking for.

When I select a stock, I "tokenized" it into a blue pill in the search bar. This locks the focus so I can search for keywords like "Inflation" or "Coronavirus" specifically within that company's SEC filings.

Tokenized Search with Blue Pill Ticker Focus
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Tokenized Search: Blue pill ticker focus ($AAPL) enables precise keyword filtering inside SEC filings and transcripts

The "Smart" Results Page (SERP)

I successfully turned a complex desktop research experience into a powerful, mobile-first workstation. By focusing on smart navigation and data-heavy search results, I made it possible for analysts to find critical insights in seconds, even while away from their desks.

The Smart Results Page (SERP) Interface Screenshots
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The Smart Results Page (SERP): High-density document listings with color-coded filing tags and keyword highlight snippets

My Key Reflections

01 — EFFICIENCY FIRST

Focus on Efficiency

I learned that for financial professionals, saving time is the ultimate "feature." Every second saved in searching is more time they can spend on high-level analysis.

02 — HIGH-DENSITY UX

Designing for High Density

Working on this app taught me how to balance massive amounts of data with a clean UI. I found that using visual cues like color-coded badges and snippets helps users process information much faster than plain text.

03 — WORKFLOW INNOVATION

Real-World Impact

My favorite part of this design was the sub-bottom navigation. It was a simple change, but it completely changed how analysts moved through their workflow, making the app feel more fluid and intuitive.

04 — CORE PHILOSOPHY

Final Takeaway

This project reinforced my belief that mobile design shouldn't just be a "lite" version of a desktop app. By understanding the specific needs of my users, I was able to create a tool that actually improves their professional productivity.

SUMMARY & MEASURED IMPACT

Desktop Power in a 6-Inch Screen: The Sentieo Mobile App eliminated knowledge gaps for hedge funds and equity analysts on the move. By reducing click depth and introducing tokenized document search, analysts achieved terminal-grade research velocity from anywhere.